EVERYTHING YOU NEED IN ONE PLATFORM
Ecommerce teams can only optimise how they sell if they understand how their customers really buy.
Metrics like conversion rate are used in a way that assumes everybody is ready to buy.
But people buy in personal journeys, so we need to segment to be appropriate.
Most retailers can only look back on or react to customer needs after a session ends.
Yet people buy in real-time, so we need to predict and respond to what's next.
Most ecomm reports are only focused on purchases.
Yet most people aren't ready to buy, so we need to know their buying stage to truly measure performance.