Helping retailers respond to how people‍ really buy
AI-POWERED SHOPPING EXPERIENCES
Convert more customers by being more appropriate. Understand and target customer intent with the segmentation platform for data-led ecommerce teams.
EVERYTHING YOU NEED IN ONE PLATFORM
Ecommerce teams can only optimise how they sell if they understand how their customers really buy.
Aggregated
Metrics like conversion rate are used in a way that assumes everybody is ready to buy.

But people buy in personal journeys, so we need to segment to be appropriate.
Retrospective
Most retailers can only look back on or react to customer needs after a session ends.

Yet people buy in real-time, so we need to predict and respond to what's next.
Short-termist
Most ecomm reports are only focused on purchases.

Yet most people aren't ready to buy, so we need to know their buying stage to truly measure performance.
How You can use Intent to change the game
Track visitor intent and buying stages in real time. Add new predictive data to tech you’re already using, so you can analyse and respond in a more human way.
Understand who is ready to buy
Target by buying stage
Enrich your site, tools and data
A NO-CODE, LOW-CODE SOLUTION
Predictive insights
Our platform tracks and models 200+ signals to understand the intent of your visitors. It does this in real time (well, <300 ms) and over multiple sessions.

One script. No PII. No GDPR concerns. No problem.
Plug & Play
Effortlessly unlock AI-backed out of the box. No coding or technical expertise required.
Customize Every Detail
Fine-tune your insights exactly how you like. Stack rules together to create the perfect strategy.
Intent-based segments
Target by buying stage
Knowing who is ready to buy means you can target intent-based segments. Use the 20 options in our framework or create your own.

Using this targeting method, our customers find an average 9.4% incremental revenue uplift in <6 months.
MIX THEM
Mix strategies with smart product recommendations.
TARGET THEM
Easily customize and optimize your segments
SELL THEM
Maximize AOV when purchase intent is highest with post-purchase offers.
Enrich your site, tools and data
Our platform's predictive insights can be easily integrated with your existing analytics, experiences and campaigns.

This is how you align your digital strategy with how your customers actually buy. From your store to your reports.
How is this possible?
Expected Metrics
Expected Conversion and our other metrics don’t just report on the past. They predict how likely a visitor is to take key actions. This is the value others overlook.
We call this




for ecommerce
Moneyball
See it in action:
WORD ON THE STREET
What Merchants Are Saying
3,120,000+
ORDERS PROCESSED
450K+
SEGMENTS PROCESSED
We're able to prioritise how we engage our customers at the most appropriate time. We've seen improved conversion rates of 10%+ and improved engagement with our remarketing activities
TTS SPORT
In physical retail you've got teams who pick up the subtle subconscious cues from a visitor - Intent is the closest we can get to that for ecommerce
BAFI
Seamless Integrations
We integrate with best-in-class technology providers to ensure your store offers seamless and intelligent shopping experiences across the buyer’s journey.
INTELLIGENT SHOPPING AT SCALE
A Basic Store Doesn't Cut It Anymore
Your shoppers prefer personalized shopping experiences. Get started.
Made on
Tilda